Many mobility companies invest heavily in a team of engineers and other technical experts, which makes sense since you need smart people to build smart solutions. However, what is too often overlooked is the next step in the process: getting all types of people to buy into what your all-star engineers have developed, and this requires a different type of intelligence. Engineers are needed to build tomorrow’s mobility solutions, but storytellers are needed to get people to adopt them.
In Part II of the Navigating the New Normal series, you’ll learn a methodology to start building your own storytelling strategy. It is a base from which you can experiment, learn and grow. You will master how to build, hold and influence your target audience by:
- Building your company’s story
- Finding your voice
- Sharing your content