By the Urban Mobility Daily Team
Some of the Urban Mobility Daily’s Top Long Reads From 2019
Vacation season is in full swing and we hope you are all enjoying a little rest and relaxation. For your beach read needs, the UMWeekly team has put together this special edition featuring a list of some of our most interesting Long Read articles from 2019. Happy reading!
1. Complexity and Contradiction : MaaS and the Gender-Sensitive Lens by Nicole Kalms Director XYX Lab & Associate Professor Monash University and Ross Douglas, Founder & CEO Autonomy
How many men have had to take taxis home because they felt threatened and afraid on their usual bus commute? One could also imagine that they have probably never had to change routes or travel times or behaviour in general for same reasons. This is the reality for most women and MaaS isn’t really a viable service if 50% of potential users feel excluded from the get-go. It is time to rethink MaaS’ design!
2. Mapping Micromobility in the Macro World of Mobility by Annie Chang, Manager Emerging Mobility, SAE International and Leila Hawa, Masters Student at McGill University
Do you call it a scooter or a moped? If we want to get around some of the challenges that we are currently facing in the mobility industry such as unified regulations and standards, the least we can do is agree on standard names. This eases the process of designing and implementing correct and effective policies especially concerning micromobility. Be sure to check out the nifty infographic that gives you the lowdown on what to call all the micro vehicles whizzing by you in the street!
3. Mobility as a Public Service in Cities by Ross Douglas, Founder & CEO, Autonomy
MaaS as we know it is still inadequate. The current system does not tackle pollution or congestion, neither does it simplify the choice making process for commuters. Mobility as a Public Service, using data and a consolidated platform can solve these problems while giving the consumer a choice that they can work with. This can significantly increase the quality and quantity of the mobility experience for the urbanite.
4. SoftBank : Building a Global Mobility Juggernaut by Marc Amblard, Founder & Managing Director, Orsay Consulting
Softbank is arguably the one of the world’s most powerful tech investors, especially in the mobility circles. From having a massive portfolio with both complementary and competing companies among other clues provided in the article, one is able to make out in what direction SoftBank is steering the entire ecosystem.
5. The European Mobility Startp Landscape by Alex Kiltz, Early-Stage VC, UVC Partners
It is becoming increasingly difficult to keep up with the everchanging EU mobility ecosystem. This makes it harder for stakeholders, investors etc to navigate the system hence the need for a map. Alex has mapped out the entire system including all the current trends from AVs to Electrification and the heavy hitters within each sector. Now you know where to put your feet as well as your money.
And as a bonus article, here is an “oldie” (aka from 2018) but goodie:
6. How to Value a Startup by Neil Portus, Managing Partner, Tailored Partners
Valuation is a key investment factor considered investors and this could potentially influence the decision of an investor to invest or not. This, of course, lends itself to the Funding the Movement programme as it is helps startups define their priorities and investors on what to look out for. If you are interested in Funding the Movement as a partner or investor, then this article is for you. See more about Funding the Movement here.