A new survey by Otonomo
Almost two years ago, Otonomo commissioned a survey of American connected car owners and car buyers to answer this question. Fielded by Edison Research, this survey uncovered up to 94% interest among consumers for new services based on connected car data and a high willingness, up to 80%, to share car data in order to access these services —in spite of general concerns about sharing data with apps and services. But they also wanted to find out what European consumers think.
This year, Otonomo was able to collaborate with SBD Automotive on a new, comprehensive consumer study on car data and privacy in Europe. SBD Automotive surveyed 2,512 consumers in France, Germany, Italy, Spain, and the United Kingdom and found that European consumers have a solid interest in new apps, services, and crowdsourced insights based on connected car data.
Read on to discover the introduction of the findings and to download the full report!
Download the full report here!
Has this report got you thinking about the many other elements of connected mobility? Us too! Check out these other UM Daily articles on the topic: